Using digital design and interactive storytelling to build your brand online and create a strong experience across your online communications, e-commerce and digital marketing activities.
Know your user, understand the digital landscape. Join the lines between customer behaviour, SEO, online advertising, social media, web analytics and your web presence. Re-evaluate your user experience, redraw the battle lines.
Exploring interaction design across smartphone, tablet and desktop. Understanding the differences in creating brand experiences across desktop and mobile - task analysis, bandwidth issues, content.
Helping start-ups get off the ground with identity design. Enabling established brands to create a uniform brand experience across offline and digital spaces.
Using imagery, copy, video and animation to engage users online. Find out what works across desktop and mobile. Create corporate messaging, disseminate product information, create and distribute meaningful online content.
Dusty Trail Adventures run high-altitude motor safaris and adventure tours in the Indian Himalaya - through Zanskar, Ladakh and Spiti. OTR Interactive started the process with a ride (we're always hands-on...) and came up with a brand design that would capture the essence of motor adventure, the mountains, the great outdoors and the good life. Click below and see if you are up for an escape into the Himalaya!
DaGama Travel, based in Denmark, specialises in high-end travel to exotic destinations. The DaGama Travel website was an exercise in user research and started out as an online travel business application design project. It took a year of design and content development to get the Dagama site up and running. Now we use SEO and SEA to generate online leads and run social media on Facebook to engage travellers.
Keylinga Himalayan Adventures is an adventure travel outfit based in Kullu Valley, India. They are one of the few winter-sport specialists in the country and run ski-touring expeditions in the Indian Himalaya. Their brand and website tries to capture the action and adventure of skiing in the Himalaya at altitudes of 3000-5000m. Take a look at the great Himalayan ski ranges and sign up for an adrenaline-packed adventure!
Rising Sun Films is a commercial ad-film and feature film production company based in Mumbai, the commercial capital of India. Over a period of three years they have put out award-winning TVCs for clients like HP, Ford, Sony and Pepsi. The RSF website is an exploration in rich media interaction. Users can play around on this Flash-based website, discover information about the company and see their videos online.
Infare, based in Copenhagen, Denmark, is Europe's premier provider of competitive pricing data and analysis tools for the airline industry. Their software products - Infare Knowledge and Infare Data Feed - provide competitor web fare intelligence for most large airlines. Infare's web solution seeks to capture a feel of the software industry and tech from the airline industry and features an Umbraco backend.
The IUCN Red List of Threatened Species is a vast online database of all the endangered species on our planet. OTR designed a map application interface that conservationists and the general public can use to see species maps and protected areas around the world. The map application uses GIS data to generate different map views and distributions of endangered species and data about their habitats.
Mibospi, a blend of mind body spirit, is a luxury yoga accessories company based in Italy. Their latest collection, all handcrafted in Italy, consists of top-of-the-line yoga and Pilates bags that are already a celebrity favorite in Hollywood. The solution was an e-commerce website and search engine optimisation was used to get their product keywords to the top of Google searches.
National Geographic Channel ran this online campaign to get visitors to win a chance to spend an action-packed week with the Indian Armed Forces. The campaign ran across Facebook and microsites hosted by National Geographic and the strategy was to create a social media exercise that would get people to engage online about the mini-series and have some fun, army style.
Quattro Capital is a rapidly growing financial services company with offices in Switzerland and Denmark. OTR helped Quattro visualise their FX Strategy performance over a period of 7 years via a simple Flash animation for their website. Potential investors can now see growth comparisons with other industry benchmarks and evaluate their fund performance in a clear way.
DaGama Travel, based in Denmark, runs package tours into Asia, Africa and South America. Their identity seeks to inspire a feeling of adventure and exploration, along with a dash of luxury. A compass, or a wheel, the DaGama logo is all set to lead you on a quest for discovery, right around the globe.
Expeditions India is one of the foremost rafting and white-water companies in India and run expeditions on all the major rivers in the country - the Ganga, Zanskar and the mighty Brahmaputra. Their mark tries to capture the energy and excitement of the river, white-water at its wildest.
Creative Director Joy Siddhanta gets immortalised in technicolor while trudging through the snow on a ski-touring expedition. Winter sport and alpine adventure from Keylinga Himalayan Adventures - this logomark and type seeks to convey the fun and adventure one can experience with Keylinga in the mighty Himalaya.
Mibospi is a premium women's accessories brand based in Italy. Their hand-made range of yoga bags and accessories present the best of Italian craftsmanship available. Simplicity is key in this design, with an identity mark that combines a feel of inner-peace and luxury.
OTR helped sportswear giant Reebok apply its brand identity to its retail stores, in the form of a store manual for its India outlets.
Zen Training Partners are an organisational development firm. They specialise in providing behavioural training solutions for corporate executives working for Fortune 500 companies in India. Their brand seeks to reinforce learning, growth and teamwork in the corporate space.
OTR Interactive is the brainchild of brand and interaction designer Joy Siddhanta. Joy has a background in television production and music / audio production. He has also been practising interaction design since 2000. As creative director, Joy leads all user research, information architecture and interface design at OTR. Joy also worked on projects for clients such as Citigroup, Capital One, Merrill Lynch, Vodafone and Sony. Right now OTR Interactive is concentrating on brand and interaction design projects for clients in Europe and India.
OTR Interactive's digital experiences have won accolades from leading online design journals and software company showcases. Creative Director Joy Siddhanta has also been featured on Design Interact, the online design showcase hosted by Communication Arts magazine.
OTR Interactive has a well-documented process for brand and digital design and strategy. Understanding the user is key to solving any digital business problem. What are your customers doing? What devices are they using? How do they spend their time online? How do you get through to them - offline, email, SEO, social, display advertising? How good is your user experience? Does your user have a smooth experience learning about your brand, purchasing your products, evaluating your services? Make life easier for the user - the first step in the process.
From problem evaluation, through user research, information architecture, interface design and web maintenance, OTR has sub-processes for each phase of your design solution and several design documents and case studies for you to evaluate.
Tel: +91.9873197022
Email: info@otrinteractive.com